Cloudview Towers
Project Brief
The assignment here was to choose a fake company and go through the process of designing a logo for it. Out of the 10 companies to choose from, I chose Cloudview Towers, a luxury apartment complex.
Process:
Create a press statement to bring the company to life
Sketch several logo ideas
Digitally illustrate 4 logo ideas per concept (12 logo ideas total)
Choose the top 3 logos and perform revisions
Choose the best logo of the 3 options
Create mock business cards and letterheads for the logo
Software: Adobe Illustrator
Skills: Type on a path, shape building, color psychology.
Design Process
The initial sketches
The 12 logo ideas, 4 logos per concept
The Top 3 logo finalists
Final Design
The Finalized Logo and Printed Materials